(Photos)
By Carl Lamarre ⋅ Published 06/29/12
Pepsi Max and Alife held a private event for Cleveland Cavaliers guard Kyrie Irving at the Alife Courtyward in NYC on Wednesday (JUne 27), celebrating his tremendous rookie campaign in which he was awarded NBA Rookie of the Year honors.
The 2011 #1 overall draft pick registered over 18 points and 5 assists per game last season for the Cavaliers. With his performance and stellar play, he was named Rookie of the Year. Due to his accomplishment, Pepsi chose him as one of the faces of their PepsiMAX beverage.
As part of the campaign, he filmed a commercial spoof, where he posed as Uncle Drew and duped many who believed he was a grandpa with a staggering crossover, lethal jumpshot, and humorous wit.
On Wednesday, Pepsi and Alife brought out several impressive rookies from the hip-hop scene to woo and celebrate the Jersey native. Among them included New York's very own French Montana, and Chicago's Chief Keef. Both men graced the stage and performed a bevy of their hits. French Montana delivered "Shot Caller", "Everything's a Go", and his newest single "Pop That," while Keef had the crowd going with his breakout hit "I Don't Like."
After the performances, Kyrie hung out with the hip-hop newcomers and ttook pictures to cap the night off ... which also included the release of a limited edition line of tees and hats that featured the term: R.O.Y. (Rookie of the year).
Kyrie, French, and Chief, Alife also passed out hundreds of tees to the buzzing crowd who stood outside to converse and watch the performances.
Read more: http://www.ballerstatus.com/2012/06/29/french-montana-chief-keef-celebrate-nba-star-kyrie-irvings-rookie-season-alife-nyc-photos/#ixzz25zLvJ4U2
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