Saturday, May 10, 2014

Problem Interview - HipHop Saved My Life (Rise24.Com 2012)

Cali rapper Problem breaks down his first encounter with E-40, and the making of his mainstream welcoming track “Function”. He also reminisces on working with Snoop for the first time, being a triple threat – rapper, producer, and engineer, and also finding his niche in the realm of music

Rockie Fresh Interview (Rise24.Com 2012)

Rise24.com was on hand at SOB’s recently to catch up with Rockie Fresh as he was the night’s opener for a Casey Veggies and Rita Ora show in New York City. The Chicago native was open to answering all questions as he spoke about performing at the legendary SOB’s, the difference between The Otherside and Driving 88, and which artist would he do a Watch The Throne style album with. Watch as we drive with Rockie Fresh…

Lecrae Interview: God’s Son (Rise24.Com 2012)

Rise 24 sat with rapper Lecrae who just released his mixtape Church Clothes, to discuss his working relationships with 9th Wonder, and Boi1da, similarities with Kendrick Lamar, Jeremy Lin, and Tebow, plus many more topics. By: CL (@therealcl24) Carl Lamarre Rise24: With this being your first mixtape, talk about the approach you took considering the process of making a mixtape is far different from constructing an album. Lecrae: You know with the mixtape man, it was like; I wasn’t even trying to think about some big radio single or commercial song. I was like, “Lemme go straight Hip-Hop.” That’s really the perspective I had. I wanted to give them raw, uncut, no crazy A&R involvement or something like that. And then just grinding, straight grinding. Rise24: I also seen for this project, you decided to have big time producers like 9th wonder, and Boi1da. How did those collaborations come about? Lecrae: Those are my dudes. That’s one of the things that I’m fortunate to have, and that’s real relationships. It’s not just like, “Hey. Send me a beat.” You know what I’m saying? 9th {Wonder} is like a big brother. We definitely vibed, and are both advocates of putting some substance in the music, and the stuff that matters. And then, with Boi1da and I, we’ve known each other for a few years. So we definitely get it in every so often. You know, with his busy schedule, he was able to send me some music as well. So it’s home. Rise24: Production wise, because you do Christian rap, would you say there’s a vast difference between the types of production you get in contrast to regular hip-hop records? Lecrae: You know, what this mixtape is really aiming to do is close that divide because a lot of people see this as a Christian rap genre. I always in my mind been Hip-Hop. So, I never was like I’m a Christian rapper. I was always like I’m a Hip-Hop artist, but I’m a Christian. It’s the same way like how Lupe is a Hip-Hop artist, but he’s also a Muslim. So that’s how it always been in my mind. It was like, “Oh. How can I get a gospel sound mixed with some Hip-Hop?” That was never my thing. I think anybody who really was able to get familiar with my music was like, “Yo. This sounds like Hip-Hop,” until they would hear the stuff that I was talking about. Then it’s like, “Yo. It is Hip-Hop. So that was my aim. Rise24: Is it hard trying to cater to two different demographics with that being Hip-Hop, and also the Christian community? Lecrae: The thing I always loved about Hip-Hop is that it was authentic. I always say I’m authentic in Hip-Hop, but I’m also authentic in being a Christian. If you’re for real about yours, you could rhyme, and you respect the craft, they’ll be rocking with you. So I haven’t heard a problem with Hip-Hop really. They get it. The traditionally church had issues, but they’ve grown. Now it’s made up of individuals who look like me, dress like me, who are serious, don’t have all these earrings, and all this fluff. It’s like the world has collided and met. Man, it’s really been a beautiful thing. It’s been real authentic. Rise24: You mention authenticity, and one rapper who happened to resembles that was in your video. That’s Kendrick Lamar. You guys would be considered polar opposites. What similarities do you think you two have that people may not know? Lecrae: I think the similarity both of us have is that we are transparent artists. Kendrick is not a rap artist that is going to pretend that he’s something that he’s not. He’s going to be who he is. He may talk about things that go on in his environment but he’s going to be who Kendrick is, and not be like I have to put on a front for people to accept me. I’m the same one. I’m going to be who I am. I’m not going to front for people to like me. I’m gonna talk about what I believe matters. I think that’s what people respect, and that’s how we really connected. It was on some “You got some issues with this, and I got some issues with that”. Let’s talk about it. It was a good dialogue, good conversation. Rise24: Have you ever encountered a point when rappers shied away from working with you because of the type of music you’ve made? Lecrae: Not really. Most of my collaborations are based on relationships that were genuine, and respect. There’s a presupposition. That’s really what happens. A lot of people expect one thing more than other. A lot of people expect when they meet me that all I know about is The Mighty Clouds of Joy, and Mary Mary. But then, we’ll get to talking about Nas the whole day. It’s like “Whoa? How did you…?” It’s because this is who I am. Hip-Hop is the culture that I’m a part of, and brought up in. Christianity is my faith. It’s not the genre my music is in. It’s my faith that I believe in. Rise24: If you were to choose one record in particular from your mixtape that would appeal to the mainstream audience, and appreciate you as Hip-Hop, what would that track be and why? Lecrae: Probably Rise. It’s a record that I did with 9th wonder, because it kinda chronicles what it’s like to grow up in Hip-Hop. It talks about the pitfalls, the ups and downs, and some of the messages that have been handed to us through Hip-Hop. I think that would give people a picture like “Ok. I get it. I get where he’s coming from.” In the song, there’s a line where I said, “Where Biggie is still breathing//Nas is street dreamin’//Cash rules everything around me, creaming.//” When people here that, they’ll be like, “Oh. Ok he still knows about Hip-Hop.” Rise24: If your kids grew up, and wanted to Hip-Hop, but in a raunchier explicit manner then you deliver it, would you be ok with that? Lecrae: Well for me, the issue wouldn’t be the music. The issue would be their outlook on life, their hearts, and their perspective. That’s what I would wanna wrestle with, and deal with. I’m not gonna try to tell them to not put on earrings, and make that kind of music. If that’s who you are, and that’s where you heart is, of course you’re gonna make that type of music. It doesn’t mean it’s ok. It doesn’t mean that it’s good for you to rank, but I’m not surprised. So if my daughter is like “Her daddy doesn’t love her, she has daddy issues, and she doesn’t feel valuable, so thereby she’s a loose woman, of course she’s going to be making songs like that. My hope is that I could show her that she is valuable, that she’s loved, that she’s cared for, and that she doesn’t have to throw herself around. That’s the outlook. Hopefully that’ll be the outlook, and I won’t be shocked. Rise24: You’ve had athletes like Tim Tebow, and Jeremy Lin, very open in showing their faith in god. How encouraging is it for you to see big name athletes praising god and their religion? Lecrae: I respect them man because it’s a lot. You get ostracized a lot when you articulate your faith in the public eye. I respect them for just having the boldness to do that. Also man, its good weather for people like me because those dudes are in crazy environments where there’s a sense of tolerance for individuals who can demonstrate what they believe in in their field of work. Nobody calls Jeremy Lin or Tim Tebow Christian ballplayers. Nobody is like “Oh. He plays Christian basketball or he plays Christian football.” So in the same way, it’s good for me because it keeps people from saying “he’s a Christian rapper.” It’s now; he’s a rapper whose faith happens to be Christian.

Los: King Me (Rise24.Com From 2012)

By: CL (@therealcl24) Carl Lamarre Talent speaks for itself. With tenacious wordplay, and an infectious flow, one could only wonder why it took so long for Baltimore’s very own Los to blow up. In the jungles of Baltimore, valor and a massive backbone is needed to walk out alive. With drugs ubiquitously being sold in a town where The Wire originated, one could only commend the rapper’s strength to make it through such a rigorous environment. Lauded by many – especially industry honcho Puffy – he now has a new home in Bad Boy records after just releasing his mixtape The Crown Ain’t Safe months prior hosted by DJ DRAMA. Many were enthralled by Los’ recent endeavor which supplied punch line junkies their fix, as his mind-blowing lyrics casted a spell upon those who were skeptical of his talents. “I heard nothing but good things. It’s just a blessing man. We did 100,000 downloads in the first week on an independent scale which is crazy man. I’m just thankful that everybody is receiving it well. So I’m just happy,” said the DMV native. Many veterans would be baffled by the rapper’s bombastic attitude especially after donning the title The Crown Ain’t Safe. As some would see it as an errant attempt to gain attention by the masses, Los proved his critics wrong, and showed immense promise as he stated in the intro track “Make It Fly” that his “presence is a present”. And though many fans have dubbed this new found era as the “emo –era ” in which polarizing figures are the Drakes of the world, Los is completely comfortable with his position, and is sure that the game has room for his type of style and voice. “First and foremost, I think what you have to understand is there’s different dimensions, and different genres of all this. I don’t think of a lot of this emo stuff is hip-hop. At the end of the day though, I respect and I appreciate the other forms of music because it still makes Hip-Hop have value. With Hip-Hop there’s different stuff. When you do come with authentic hip-hop, plus the drive and motivation, those are all the things that hip-hop is really set out to do. You learn to have an appreciation for it. It makes certain people special. I still respect and appreciate the other forms and facets people are doing. It’s definitely emotional, heartfelt, and personal, and in another lane, but I definitely respect and appreciate it though. Hip-Hop is in a good place.” With an ambitious mindset that Mr. Wale Folarin would be proud of, the DMV native has always been out here grinding since Diddy let him go in 05. Originally he was signed to Bad Boy after impressing Diddy with a 10 minute long freestyle. But in 08, he was dropped from the label without even releasing an album. Rather being deterred by the setback, Los would attack the game virally by hopping on a myriad of beats, especially Lil Wayne’s “A Milli” which disseminated through the web like wildfire on YouTube. “Talk doesn’t mean anything if there isn’t action being done. Talk isn’t really as effective, especially in a time where not everybody is believers,” said a hungry Los. The man of action would continue to raise the bar for his adversaries with head scratching punchlines especially through his mixtape The Crown Ain’t Safe which not only cemented his reputation as a lyrical titan among the newcomers, but also inked a deal with his former Boss Diddy at Bad Boy. After pre-establishing himself independently with a cult following, Diddy has granted Los a second chance with a new slew of young talent featuring Machine Gun Kelly, Red CafĂ©, French Montana, Cassie, and much more. With Los joining forces with the young gunners in the game, and finding himself at a different state now than seven years ago, he gives aspiring artists some useful advice in regards to joining a major from his previous experiences. “If you do go to a major, the only thing I would recommend is that you go with a mogul. Go to a label that has a mogul. Don’t go to Universal just to go to Universal. It’s all about that person behind you. We’re in a day and age where it’s all about the team. You need that stamp. You need Ross saying that. You need Jay-Z saying that. You need a Kanye saying that. ” And the return has been advantageous for him as he has continued to develop a strong presence by collaborating with the likes of Meek Mill, and Fred the Godson. In addition, he would of course supply his fanatics with a handful of freestyles over Drake’s “Lord Knows”, and Jeezy’s ode to the streets “I Do”. He also would continue his streak of videos with his tribute to Treyvon Martin entitled “With My Hoodie On”, and also his “King Los” collaboration with Taylorgang’s Lola Monroe from The Crown Ain’t Safe. With a promising future, and a solid starting lineup, Los appears ready to grab the highly coveted crown from his opponents. And with Diddy there by his side, the young rapper appears ready to die for the title.